The Like Log Study by Yury Lifshits.
Interesting social media stats based on Facebook Likes:
- Among top stories there are only four articles about factual political news and three about celebrities. The most common type of hit stories is opinion/analysis.
- Decay of engagement is extremely sharp, with less than 20% likes happening after the first 24 hours.
- Engadget articles have the longest lifespan.*
* I wonder if this will still hold true now that Joshua Topolsky and many others have left Engadget.
